The City of Gothenburg
Campaign
Project manager: Debby Pernevik
Production manager: Lolo Björnham
Art Director: Simon Alverman
Copywriter: Marcus Dennemark
Agency: Start Communication
Speaking with a career counsellor before embarking on studies or entering the workforce is a smart way to ensure well-informed decisions about one’s future. Without this guidance, there’s a risk of ending up in a job or career path that might not be the right fit. This insight formed the foundation for a campaign we created for the Department of Labour Market and Adult Education in Gothenburg, aiming to raise awareness that Arbvux’s career counsellors are here to offer guidance to residents needing support in their next step of development.
By illustrating various humorous career choices people might stumble into on their own, we effectively conveyed the message: before making decisions about your future, speak with someone who can help you find the path meant for you. Otherwise, things might not turn out as planned.