InterEast
Visual identity
Project manager: Claes Broström
Designers: Simon Alverman and Viktor Ekelund
The family-owned company InterEast, in need of a smaller-scale project, sought a new visual identity that would better reflect its culture and values—a culture defined by a strong environmental policy and a commitment to equality for all.
The main emphasis was on drawing a strong symbol as a powerful carrier of identity, using the company’s initials to form a unifying flag. This was complemented by modern, inviting typography and a refreshed colour palette, maintaining brand recognition while giving it a more contemporary feel.