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InterEast
Visual identity

Project manager: Claes Broström
Designers: Simon Alverman and Viktor Ekelund

The family-owned company InterEast, in need of a smaller-scale project, sought a new visual identity that would better reflect its culture and values—a culture defined by a strong environmental policy and a commitment to equality for all.

The main emphasis was on drawing a strong symbol as a powerful carrier of identity, using the company’s initials to form a unifying flag. This was complemented by modern, inviting typography and a refreshed colour palette, maintaining brand recognition while giving it a more contemporary feel.

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+46 735 15 54 82
simonalverman@gmail.com