Madington
Visual identity
Project manager: Debby Pernervik
Designer: Simon Alverman
Copywriter: Linnea Lindstedt
Agency: Start Communication
Madington is a company specializing in solutions for digital advertising technology, known as AdTech. This term encompasses the tools and software that advertisers use to reach their target audiences and manage digital ad campaigns. While that description is accurate, it can sound a bit dry, and since Madington is far from your typical AdTech company.
My task was to defining the brand’s visual direction through design workshops and a transparent process in crafting the identity. This collaborative approach allowed us to develop a distinct identity, and a clear tone of voice. Madington’s ambitious vision—“We set the global standard for digital ad technology”—and their brand promise, “High impact, zero hassle,” were key outcomes of this work. The results of our efforts can be seen here.