Bilia AB
Brand identity

Project manager: Johanna Hellmér Wiberg
Designers: Simon Alverman & Viktor Ekelund
Copywriter: Hannes Dahl
Agency: Start Communication

The Bilia Group has grown significantly through acquisitions, leading to a fragmented corporate structure and identity. Together with Bilia, Start Communication worked to create a cohesive strategy for the company and its offerings, with the goal of delivering a unified brand experience.

The result is a brand strategy that encompasses the entire group and extends across borders. With a clear brand architecture and consideration for the guidelines of general agents, Bilia can now communicate consistently, regardless of market or channel.

My role as a designer was to bridge the gap between strategy and design, creating a visual language that doesn’t compete with the car brands they sell. In other words, we developed a flexible system that can either whisper or speak loudly, depending on the context.

B_3D_1920px
Manual_1600px
Manual_1800px
racing-bilia
Uppslag_1920px
Dackhotell_1600px
Signage2_1000px
Color_1920px
Book
Billboard_1920px
Tape_800px
Verkstad_900px
Signage_1000px
Poster_1920px
Bilia-process

+46 735 15 54 82
simonalverman@gmail.com