Allevi
Visual identity
Project manager: Sara Åhman
Designer: Simon Alverman
Copywriter: Marcus Dennemark
Agency: Start Communication
Allevi is an e-health company offering market-leading web services for the Swedish care sector. When we began our collaboration, the company was known as Kaustik and was in the midst of a transformation driven by organisational changes, solid organic growth, and a series of new acquisitions. This led to a desire within the company to clarify its market position and its offering to customers.
To align the internal vision and define a clear path forward, we started with a brand workshop that laid the foundation for a new brand platform. Using this platform, we developed a new group name, visual identity, tone of voice, web design, and a refreshed brand hierarchy for all subsidiaries. The result was a cohesive and communicative presence—a brand transformation that brought technology and humanity into perfect harmony.